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LookSmart Launches Vertical Search Engines Aimed at Targeted Demographics Online

Teens, Tweens, College Students and Parents Consumers Can Now Depend on Highly Relevant Results That Meet Their Needs

SAN FRANCISCO, Mar 29, 2005 (BUSINESS WIRE) -- LookSmart (Nasdaq:LOOK) (ASX:LOK), a leader in search, announced today the launch of its first five vertical search destinations to provide niche audiences with essential search results, versus the typically exhaustive returns from other search engines.
After analyzing audience and research data from FindArticles, LookSmart has developed five separate vertical content destinations, including homework helpers: the trendy www.teenja.com for teens; the more studious www.gradewinner.com for "tweens;" and www.24hourscholar.com for college students. Two additional resources are dedicated to parents -- www.parentsurf.com for all family matters, and www.gobelle.com for moms on the go.

Endowment Policy Consumers can now depend on highly targeted results from these vertical sites, saving them time and effort as they seek to find quality content that's relevant to their needs.

This report covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide also provides detail on the issues and trends, as well as strategic fuel to help you build a business case. Search Engine Marketing Report 2007

Selling Endowment "LookSmart believes that search on the Web will become increasingly vertical and personal. Consumers turn to the Web in search of essential content, be it related to a hobby, work or education," says Debby Richman, senior vice president of consumer products for LookSmart. "The new verticals were developed to build upon LookSmart's core demographics of researchers and families from the company's existing consumer products, FindArticles and Net Nanny."

The term search engine marketing, therefore, covers a lot of ground. Wherever people search the Web, whatever they search for, if you're trying to reach out to target visitors, you're undertaking search engine marketing. The goal of Search Engine Marketing (SEM) quality, targeted traffic to a Website. Lets Discuss about the primary discipline of Search Engine Marketing (SEM):

Endowment Mis Selling The vertical search destinations -- and all other LookSmart search properties -- will soon be tightly integrated via "Furl," LookSmart's consumer online filing cabinet. After researching and pinpointing information on the new verticals, Furl enables users to quickly save content to a personal archive, as well as easily share the information with others. Furl also allows users to search across a member network, which builds associations between individuals who share a passion.

Selling Endowment Policy About LookSmart

"Aplus.Net Introduces Search Engine Booster" May 12 ^th, 2006 This article covers the launch of Aplus.Net's Search Engine Booster, a new service that is designed to improve search engine rankings and natural search result positioning for customers' websites. The article was also featured in Ecommerce Guide's daily newsletter and on the Ecommerce Guide homepage.

Endowment Fund LookSmart is a leader in commercial search services and a developer of innovative Web search solutions. The Company provides consumers with relevant search results through FindArticles.com and its vertical search engines. Its distribution network includes LookSmart.com, Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley, and delivers high performance sales leads at a reasonable price to online businesses. LookSmart is based in San Francisco, California.

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Lilly Endowment For more information on LookSmart, visit www.looksmart.com or call 415-348-7500.

Endowment Mortgage Uk FindArticles, Net Nanny and LookSmart are registered trademarks of LookSmart Ltd, Inc.

Endowment Plan Mortgage SOURCE: LookSmart Ltd, Inc.

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